MIC - Marketing Planning

The development of a full fledge marketing plan through the development of a first-hand market information on buying behavior, existing needs, latent demand, potential future opportunities, Macro & Task Environment. The definition of the Marketing Plan; the development of the entire pricing tools: Itemized Price Lists, discounts, rebates, incentives; the development of the entire Marketing Communication Tools: Company Profiles, Flyers, paper-based advertisement, Catalogues (Technical), Trade Fairs; the development of the entire Place Strategy Including the Commercial Policy: Managing Distributors relationship and necessary tools. The full-fledge Marketing Plan assignment package includes a full set of simplified, user-friendly Standard Operating Procedures and precise tools for internal and external stake holders use.