Marketing & Implementation Consultancy
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Business & Strategic Planning
Marketing Planning
Commercial Policy Development
Marketing Research
Distribution Network Development
Implementation
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Commercial Policy Development
In case of existing business, the consultant delivers a distribution audit through individual meeting with internal stake holders: Management, Sales manager and Sales force as well as external sales force: Distributors, value adding channels and possibly consumers. Strengths, Weaknesses Analysis of the current situation are developed. A Channel Management Manual including Distribution Policy & Management of Multi-channel network Standard Operating Procedures, Distribution Contracts, Distribution Incentives, Distributors Performance Tracking Tools, Price Positioning for different layers relative to each other (Distributors, Value Adding Channels-if existing-, End Users), Sales Force Job Description, Sales Force Remuneration & Incentive Schemes.